Making Your Proposal Layout Visually Appealing BY: Bryant FreelandPosted in Latest Updates on November 16, 2011 by Alex Making a visually appealing proposal goes far beyond just graphics and encompasses everything from the writing, binding, and the overall layout and to have a winning proposal you must keep this in mind. When formatting a proposal you must be aware that the reviewers will be looking at a multitude of proposals and will get lost in page after page of plain text. To ensure that your proposals are read and your message is conveyed here are a few simple tips to help you stay away from giant blocks of plain text. 1. Every page should have a graphic or table that uses color to get the reviewer’s attention. 2. Create Heading styles that easily show sections and subsections. 3. Use page breaks and binder tabs to show a definitive start and stop to your sections. 4. Use bold fonts and colors to highlight specific thoughts and points that you want the reviewer to see, such as awards, quotes, and metrics. 5. Ensure that when using bullets and numbered lists that you bold or italicize them. As always make sure that you follow the proposal formatting guidelines. Ensure that these tips aren’t being over used causing them to lose their visual appeal, and remember to work with your graphic design department to stay within the approved color palette. Using these tips will help every page of your proposal stand out and your have message conveyed to the reviewers.
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