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eZine Excerpt: How to Make an Infographic Go Viral, by Mike Parkinson, CPP APMP Fellow

by Candace Jenkins | Mar 23, 2017

Marketing plays a key part in successful business development, but your marketing strategy must be compelling to capture the attention of your audience. One of the most effective marketing strategies is to produce content that goes viral. Viral content is any piece of information circulated rapidly and widely from one Internet user to another. Effective viral content can increase your marketing presence rapidly, and it can prove extremely powerful, spreading your message across the Internet in a short amount of time.

It is best to present your content in a format that quickly grabs the reader’s attention. Infographics are popular with Internet users for sharing ideas and solutions because they quickly tell a succinct, helpful story. Creating an infographic is relatively easy. Making it viral is the hard part. Here is how to do it:

STEP 1: Start with a popular or “hot” topic that’s in the news or trending on social media.

STEP 2: Choose a provocative title that mentions the hot topic. This is your headline. It should give people a reason to care about your information.

Tip: If your topic is not highly sought after, find a way to associate it with a popular one. For example, if your topic concerns file-sharing technology, perhaps you could use, “Stop Hackers with Safe File-Sharing Solutions” as your title.

STEP 3: Find facts of instructions that support your title/headline. Break the information into bite-sized, digestible chunks and arrange them to tell a story.

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