Absence Makes the PWin Fonder
by Lisa Shea Mundt, Chairperson, WashingtonExec’s Rising Star Committee
If you want to reduce bid and proposal (B&P) costs while still maintaining a healthy return on investment (ROI), then you are hardly alone. We all know that a proposal is a necessary company investment within the business development life cycle, but the associated cost can sometimes pack a wallop…especially if you end up with a loss on your hands. There is one surefire way, however, to ease this financial pressure.