What does your customer really want – and how do you find out what’s “behind the curtain”? I ask: Is that the right question to ask? Knowing what the customer really wants may help win the procurement if the “customer” happens to be the source selection official. But, will an offeror that wins a contract because it knows what the customer really wants, as opposed to what the solicitation asks for, keep the contract after a bid protest is filed against it? And, will it perform the contract at a profit?